Writing a letter for fundraising is not an easy task, even though, if the notice is quite clear to you, still it is an art to address and convince your particular donors. A well crafted fundraising letter not only grabs the attention of those who are willing but can convince those who were not thinking on these lines. So, for writing a successful letter for fund raising, the main requirement is that it must be captivating. The aim of writing this letter and what you want to achieve from this should be very clear. It is good to outline the core areas or main points that you want to mention in your letter, before going for a final draft.
First of all you should address your recipients by name, for that you can check the details; name, address of the recipients, it gives an impression that the letter was intended for the recipient. You should start your letter in such a way that it should grab attention of the readers, some motivational sentences, real examples that you use the funds, story, or explaining the situation where charity is needed, it will not only give a true view of what you are aiming or planning but will satisfy them, how their money is going to be used.
When writing the letter, you can also attach a brief detail about the expenditure of the last donation by the donor, additional description of the scenario that why and how much it was important, will also boost the confidence level of the donor and let them spend more for the cause. In case you are starting a new project, you can also explain it to the reader. You can also mention that you have planned a project, requires this much amount, so that the donor can decide, what amount he/she can pay for the cause, you can also add the consequences that why donation is important and if it will not be considered what could be the outcome. You should close your letter by thanking your donors in advance and for previous support, if any, showing that you trust them.
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