A letter of introduction, as it is clear from the title that it introduces someone or something to others. An introduction letter could comprise of introducing yourself, to someone else, introducing a company or organization, introducing a new product or a new service to an already established customer. All these type of introduction letters demand a separate style of writing and some specific requirements.
In a letter of personal introduction you have to introduce yourself, should address a specific person. You should begin your letter giving the details about your name, position or title, if you have any. The purpose of writing this letter should be very clear, you should mention what you are hoping or what to accomplish by sending this letter of introduction, it should have all the important details about you and other related to it. When you are introducing some one else, you should mention the person’s name, you should clearly state your association with that person and its kind, personal or professional. You should identify the purpose of the letter. If it is a business contact, do mention person’s qualification, you should mention in your letter the contact details of the person or any past business experiences with the person, if you have any. You should also indicate your confidence in the person.
Same pints implement when you are introducing a company or an organization to someone else or some other business party. If you are introducing a new service or a new product to your existing contacts or customers, first of all you should thank the customer for his or her co-operation. Then describe the new product or the new offers, how these could be beneficial for your customers. It will be good to send them any promotional leaflet or pamphlet with this letter. Close your letter by retelling how worthy and valuable the customers are for you. Overall language and tone of the letter should be official and be careful while selecting your words. You can find samples of letter of introduction with this template and you can get a guideline from this while drafting your own letter of introduction.